Babcock & Jenkins is a creative B2B agency that gives special attention to building brands, creating content and driving demand. Twenty-three years young, we apply that wisdom in new ways every day as marketing techniques continuously evolve. It's a complex marketing world and there's one thing we know to always be true: the more human we make our work, the more relevant and effective it becomes.

Thank you for inviting us to share our story.

Our Team is our greatest asset. We take great pride in having a team that is diverse, highly skilled, passionate and dedicated to B2B modern marketing. Here's a sampling of BNJ's highcaliber marketers fortunate enough to partner with American Express.

A lot like you, we are driven by our values. They are our guiding
principles that affect our work, culture and decisions.

We're proud of our partnership with American Express and the milestones we've achieved together.

Every great interaction and relationship begins and ends with a conversation. Conversations today come in the form of blog posts, content, likes, handshakes and transactions. The best conversations spark the ongoing dialogue that inspire customers to believe, engage them to buy and motivate them to belong.

We know most purchase decisions are made before a prospect first meets with a salesperson-57%, in fact. Buyers are becoming increasingly self-serve when it comes to researching their suppliers and partners, diagnosing their own needs and bringing more assumptions about your brand and your competitors to the first contact. What they expect from a conversation is evolving, and we're keeping pace.

It's why we strive to intrigue and engage prospects with content and experiences that let them start a conversation on their terms. And it's why we take a holistic approach to crafting the conversation from brand awareness through the advocacy experience.

We start with the customer. Behind the scenes, we collect, analyze and summarize customer and market insights needed to understand targeted segments, your audience, and your marketplace. We use research tools, social listening platforms, qualitative and quantitative methods, industry and publisher research and behavioral data analytics (using your database). More importantly, we have conversations with your teams and your customers.

It's always best to know the people you're talking with, as much as possible. What do they like? What drives them to make decisions? What's most relevant to them? What frustrates them? Our personas make our marketing personal.

Here's a recent post showing our POV on developing personas.

The New Balance Sheet series for American Express is an acquisition and engagement program aimed at lower mid-market business owners. We're inviting these owners to take another look at business success and inspire Mason by inviting him to reconsider his assets and liabilities, share his perspective on what really matters to feeling successful-e.g. Work and Play, Dollars and Dreams, Firm and Family, Valuation and Values-and learn about how AMEX can help achieve that balance.

Example creative only. Not live content.